New look to herald in the New Year!
Tractors Singapore’s Parts Counter Sales feature a winning makeover for its Cat® parts business
Clean and seamless lines at the Parts Counter service desk impress customers
Studies confirm good experiences ensure repeat customers. Over time, consistent, positive experiences contribute to building customers’ delight and trust thereby deepening loyalty and strengthening long-term business relationships. Sustaining excellent customer experiences is what differentiates Tractors Singapore (authorised Cat dealer for Singapore, Maldives and Christmas Island-Indian Ocean) from its competitors.
Our Parts Counter has not had an upgrade of its outlook for more than a decade. Only minor refurbishments were made to it in 2010. It was definitely time for a change! And change we did...in bold black, white and Cat yellow to represent the product we sell, ie Cat parts. New storage cabinets, tables and display areas all match.
Our valued customers’ comfort is paramount. From a better spaced comfortable waiting area to having a cuppa of their choice whilst waiting for their parts orders to be fulfilled, our customers can either browse through our sales literature, walk around to view the exhibits on the display racks or see the latest promotions on the display screens.
To keep up with the digital world with this modern concept, we have replaced on-the-wall posters with digital screens. This way, we can always showcase the latest information and marketing programs. In addition, there is a PartStore® Kiosk for customers who are interested in online purchasing. Our team is ever ready to conduct a demonstration at the kiosk and guide our customers through the steps of how easy and beneficial it is to order Cat parts online.
Our customers have given two thumbs up for this new outlook. They like it because it looks inviting with its cooling atmosphere - a haven from the heat and for its striking combination of colours and modern concept. Most importantly, the changes took into consideration their comfort and well-being.